Hassle Free Clinic
I rebranded the visual identity of a sexual health clinic in Toronto for Corporate Identity class, in my fourth year in the York/Sheridan Design Program; delivering a new logo, brand manual, business communication paraphernalia as well as website, mobile and social media mocks.
Project Type
Rebranding/Corporate Identity DesignRole
Research, strategy & full rebrand developmentTools
InDesign, Photoshop, IllustratorBackground
One of Canada’s largest and most influential sexual health clinic, they have been serving the community for over 3 decades. The clinic developed the province’s anonymous HIV testing guidelines and has been playing an important front-line role in identifying and serving the sexual health needs of a large and diverse at-risk population. They provide free medical and counseling services in many areas of sexual health.
Existing Identity
Objectives
Create an inclusive, dependable, encouraging brand that is lasting, personalized and distinctive. Improve online resources and create an easily accessible platform for the clinic and its user. As well as a social media presence reflecting the clinic’s activities, such as workshops, and community involvement.
