From Creative to Production
I worked in a team of 10, myself and two other Production Artists included.
I created social media ads for Google and Facebook for retailers in all of North America such as JCPenney, Home Depot and ToysRUs. During my time here, I exercised my HTML and CSS skills coding dynamic advertisements, and learned how to use Sketch proficiently for mocks and final creatives.
Role
Production Artist & Graphic Design Intern at Flipp
Length
May 2019 — August 2019
Responsabilities
Creating social media ads, maintaining asset libraries, eating snacks, editing imagery & layouts
Tools
Sketch, Photoshop, InDesign, Illustrator, Jira, Google Suite, PowerPoint
Deliverables
Google Ads
These are the kind of ads that show up when you’re on a news page for example. They are dynamic, which means that if you hover over them the flyer ad pops up. The fallback ads, that you see on the left, appear when dynamic ads are not supported.
Facebook Ads
These are pretty self explanatory. I created many JCPenney ads for Facebook. These were fun because I could use elements from their flyers and lay them out in unique ways.Home Depot PDF Inserts
These ad inserts were created with some data sent to us by Home Depot, and some sourced from their website. They were comissioned quite frequently, and required a lot of methodical layout as well as strictly following the brand guidelines e.g. the kerning in their typography is very tight.